FAQ
Everything you need to know.
How Help Me Choose works, what it takes to install, and what retailers see once it's live. Still stuck? Talk to us.
What is Help Me Choose?
Help Me Choose is AI-powered product guidance for online retailers. It builds interactive guided journeys from your own product catalogue — the questions, the answers, the logic and the product matching — so shoppers who don't know exactly what they want are guided to the right product instead of leaving. Alongside the guidance, it captures the purchase-intent signal behind every answer a shopper gives.
How do I install Help Me Choose on my store?
You drop in a single tag via your tag manager or affiliate container, then tell Help Me Choose which products you want recommended. There is no code to write, no platform migration, and no engineering project. Most stores are live in minutes.
Do I need a product feed?
No. Help Me Choose does not require a product feed. You add the tag and choose your products, and the agent gathers the relevant product information itself. If you already have a feed you can use it, but it isn't a prerequisite for going live.
Do I need a developer to set it up?
No. Installation is a tag drop through your existing tag manager or affiliate container, so it can be done by a marketing or ecommerce team without developer time. There is no code, no engineers and no migration involved.
How long does it take to go live?
Minutes. Once the tag is in place and you have selected your products, the AI generates the journey — questions, answers, branching logic and recommendation matching — and it can be published straight away. You can sign up free with no credit card and have a live journey running on your own products the same day.
Does the AI write the questions, or do I?
The model writes the first version. It pulls in the relevant products and generates the questions, the answers, the branching logic and the recommendation matching for you. You stay in full editorial control and can edit or override any question, answer or recommendation before and after the journey goes live.
What results do retailers see?
Brands using Help Me Choose have seen up to a 36× lift in sales conversion, up to 150% higher average order value, and up to 45% higher customer satisfaction. Results vary by store, catalogue and how the guidance is placed, so these are the upper end of what has been measured rather than a guarantee.
What kinds of products and industries does it work with?
Any product set, any vertical, any industry. Help Me Choose is used across Fashion & Apparel, Consumer Electronics, Health & Beauty, Luxury & Lifestyle, Home & Garden, and Sports & Outdoors. Because the journey is generated from your own catalogue rather than a fixed template, it isn't limited to a particular category.
What data does Help Me Choose capture, and what can I do with it?
Every answer a shopper gives is a first-party statement of intent. Help Me Choose surfaces that as a real-time intent dashboard showing what your shoppers actually want — behavioural analytics you can review at any time, receive as email updates, and feed into your advertising, email and merchandising decisions.
Does Help Me Choose work with Shopify?
Yes. Help Me Choose has a Shopify app alongside the standard tag-based installation, and journeys can also be deployed as brand-hosted pages powered by Help Me Choose A.I.
Is there a free plan?
Yes. You can sign up free with no credit card and get a live AI journey running on your own products. You can also see a demo journey generated for your store before committing anything.
What does "built for the agentic age" mean?
Increasingly, shoppers arrive through AI assistants and shopping agents rather than by browsing a category page themselves. Help Me Choose turns your catalogue into structured, machine-readable intent data, so that when an AI is choosing a product on a customer's behalf, your products are legible to it and the right one can win.
See it in action, on your store.
Get started for free, and have a live A.I. journey running on your own products in minutes.