Agentic commerce is here: what it means for retailers

The shift from search-driven discovery to agent-driven discovery is the biggest change retail has seen in two decades. When an AI agent represents the shopper, the storefront must speak a new language: structured intent, real-time signals, and machine-readable guidance. This is the world Help Me Choose AI was built for.

Brands that adapt early will compound advantage as agentic traffic scales. Those that don't will see conversion erode quietly.