Privacy Policy

Your privacy matters to us. Help Me Choose A.I. provides product-recommendation tools, journeys, analytics services, and a Shopify app used by merchants on their online stores. This policy explains how we collect, use, and protect information across:

• Our website (https://helpmechoose.ai)
• Brand-hosted journey deployments on merchant websites
• The Help Me Choose A.I. Shopify app and embedded app pages
• Our data, analytics, and reporting platforms
• Any related digital services we operate

By using these services, you agree to the practices described here.

We collect the following categories of information depending on how you interact with our services.

a. Personal Information — Provided directly by you or by merchants using our services:

• Name, email address, phone number
• Account details (if you create one with us)
• Checkout-related information if merchants pass it to us for analytics or attribution
• Any information you enter into a journey, form, or lead-capture flow

b. Merchant and Store Data (Shopify App) — For merchants installing our Shopify app:

• Store contact details and plan information
• Product catalogue, collections, inventory, pricing
• Orders, customer events, and attribution events if enabled
• Shopify API scopes granted during installation

c. Device and Technical Data — Collected automatically when you interact with our tools:

• Device type, operating system, browser
• IP address and approximate location
• Log data, performance metrics, error reports
• Interaction data with journeys, recommendations, and dashboards

d. Usage Data

• Journey answers, click paths, page views
• Engagement analytics and session behaviour
• Data passed from brand sites for reporting and optimisation

We use data to operate, improve, and secure our products, including to:

• Deliver journeys, recommendations, and personalised experiences
• Provide merchants with analytics and performance reporting
• Improve accuracy, functionality, and service quality
• Maintain accounts and authenticate access
• Process payments for merchants using paid plans
• Communicate service updates, support messages, and marketing (if opted in)
• Detect misuse, fraud, or technical issues
• Meet legal or contractual obligations

We do not sell personal data.

We share information only when necessary:

• With service providers who support our platform (hosting, analytics, infrastructure)
• With merchants using our tools (e.g., journey responses from their store visitors)
• With legal or regulatory bodies when required
• With another entity if part of a merger or acquisition

All third parties are bound by confidentiality and data-processing terms.

Your data may be processed in jurisdictions outside your own. We use Standard Contractual Clauses and other safeguards to ensure adequate protection.

We use industry-standard security measures to protect your data. No method of transmission is entirely secure. You are responsible for keeping your credentials confidential.

We retain personal data only as long as necessary for the purposes described or as required by law. Merchants may request deletion of customer-level or store-level data.

Depending on your location, you may have the right to:

• Access your data
• Correct inaccurate data
• Delete personal data
• Restrict or object to processing
• Request data portability
• Withdraw consent

Requests can be directed to support@helpmechoose.ai.

Our services are not intended for children under 13. We do not knowingly collect personal information from children in this age group.

We use cookies and similar technologies to operate our services, analyse usage, and personalise experiences. You may manage cookies through your browser settings. See our Cookie Policy for details.

We may update this policy to reflect changes in our technology, services, or legal obligations. The "Last Updated" date will be updated accordingly.

For questions or privacy requests, contact: support@helpmechoose.ai.

GDPR (EEA) — For users in the European Economic Area, we act as data controller and/or data processor depending on context. Legal bases include consent, contractual necessity, legitimate interests, and legal compliance. You may withdraw consent at any time.

CCPA / CPRA (California) — California residents have rights to:

• Know what personal data is collected
• Request deletion
• Access their data
• Opt-out of sale or sharing (we do not sell personal data)

Australian Privacy Act — Where applicable, we comply with the Australian Privacy Principles (APPs), including requirements for transparency, disclosure, and cross-border processing.