Case Study·April 7, 2026·Customer Success
Case study: How a beauty brand hit 36x conversion lift
Inside the deployment that turned a slow PDP into the highest-converting surface on the site.
A mid-market beauty brand replaced a static category page with an AI-guided product quiz powered by Help Me Choose. Within 30 days, sessions that engaged with the quiz converted at 36x the site baseline, and AOV climbed by 41%.
The full breakdown covers question design, product feed mapping, and the optimization loop.