How to add questions & answers in the quiz builder

Writing questions in the quiz builder is quick and easy. Once you’ve named your quiz and written a great introduction, the next step is to add your first question (you can read our article on how to write great questions here. You’ll find some useful advice on how to structure your questions, how many to ask, the type of questions to use and how to ask questions that don't affect the recommended products but are super useful for understanding your customers).

Click the + Add Question button and write your question into the “question title” field and you can use the “text” field below to add any further information you would like to add. For example if you need to add in a little bit more detail to make sure the customer knows exactly what your asking.

Now you need to choose what sort of question you’d like to ask. There are three choices here; text, radio button or checkbox.

Text Questions

The text option provides you with a free text box for the customer to input an answer. You can add some placeholder text, such as “answer here” by adding it into the placeholder text field that appears when “text" is selected as the question type. This text will disappear when the customer starts typing their answer. Unfortunately when you use a text question type, the answer the customer enters cannot be used to factor in to the recommendations but is great from a customer insight point of view. You can view the answers in the analytics section so use this question type if you want to find out something specific from your customers.

Radio Button

This option allows the customer to select one answer from the ones provided. This is the most commonly used question type and provides very definitive data points. Radio questions are great for simple Yes/No questions and provide clearly defined attributes from which to recommend products


Checkbox questions allow the customer to select multiple answers from the ones provided. This is a great option where more than one answer is required. For example, a jewellery maker that offers products in different materials might ask something like “which materials do you like?” and provide the answers “gold/silver/titanium/platinum/brass/rose gold” if a customer selects two or more answers, then products from each material type will be factored into the recommendations.

Adding Answers

You’re now ready to add your answers. Click on the “Add Answer” button at the bottom of the question box. Enter your first answer in the answer text box. Below you will see a box titled answer weight. This is where you’ll specify how important this answer is to the overall recommendations. The Help Me Choose app uses Shopify tags and a simple addition process to recommend products based on the answers the customer provides. Therefore you need to provide a tag (that is already attached to your products) to each answer and then specify how important this answer is to the overall recommendation. You do this by adding a weighting to each answer. The app uses a 1 to 100 scale (1 being least important, 100 being most important). At the end of the quiz the customer will be recommended products with the highest weighting score.

For example, imagine you sell jeans. If you ask what size waist a customer has and the customer answers 32”, you’ll only want to show products available in that waist size. That makes this answer really important so you’ll want to give it a really high weighting. So in this instance you’ll want to give the size answer a really high score (100) to ensure only products that meet this answer and contain the 32” waist tag are recommended.

In some cases it is perfectly reasonable to build a quiz where every answer is just as important as the others. In this scenario simply add a weighting of 100 (or any number as long as it is the same for every answer) to every answer. You can also add a weighting of 0 if you are asking a question simply to find something out for research or customer insight purposes and don't want the answers to factor in to the recommendations.

If you then wanted to ask what rise jeans the customer preferred, this answer is still important as you want it to affect the recommendations, but it’s not as important as the size. So you would want to give the answers to this question a lower weighting, like 30 for example.

If you don't already have a Shopify tagging structure then you can always build out your quiz, making a note of the tags you want to use and add them to your products within your Shopify store later on, although the recommendations will not work accurately until you add the tags. Once they are added you can test the recommendations in the preview.

Example Case

A useful tip here is to draft your questions and answers then decide which answers are the most important to the recommendations. Then you can decide on the tags you want to add (if not already added) or use and a weighting structure for the answers.

For example in the jeans scenario you might ask the following questions:

What size waist do you have? - 30”/32”/34”/36”/38”

What style of jean suits you best? - skinny/boot cut/ straight/super skinny

What colour jeans do you like? - blue/black/grey/white/distressed

What sort of rise do you prefer your jeans to have? - high rise/mid rise/low rise

You can then decide how important each answer characteristic is to the recommendations. For example:

Size is super important and only jeans in the specified size should be shown. Answers to this question get a weighting of 100.

Style is the next most important and most recommendations should be in this style. Answers to this question get a weighting of 75.

Colour is as important as style and most recommendations should be in this colour too. Answers to this question also get a weighting of 75

Rise is not as important as the other characteristics /not all my jeans have rise options. Answers to this question get a weighting of 20

Default Recommendations

At the bottom of the survey page on the quiz builder there is a field where you can add default products for the quiz. This is for when a customer gives a series of answers where you don’t have any products (or enough products for the recommendations) that match exactly what they’re looking for. In this instance we recommend adding some of your best selling items as a default. You can add these products here by selecting them from your product feed.

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